“Bring the flavor of Thailand to your cup with bubb – the #1 milk tea franchise in the country! Our fruit powders are made from 100% real freeze dried fruits from Thailand’s fertile plains, giving you a taste like no other.”

bubb was born in 2018 with a vision to bring the fashionable milk tea experience to people around the world. We believe in sourcing new ingredients from different countries, redesign, mix and match to offer a unique flavor that sets it apart from others. We determine to make our product affordable for everyone. We start with a price of just 18 THB for a cup of milk tea. This affordability made our product accessible to everyone, from students to working professionals.

bubb also realized the importance of branding in the business. We merge design into their business strategy to create brand awareness. We create a distinctive logo and packaging design that would make our product stand out on the shelves. We also use vibrant colors to attract the younger generation, who were their target audience.

bubb rises to prominence due to their creative strategy in finding new ingredients and incorporating design into their business model, leading to a strong brand image. Their unique taste, reasonable price, and visually appealing packaging made them quickly recognizable and popular. As a result, the brand rapidly expanded its reach across multiple locations in Thailand.

bubb‘s rise to fame is a demonstration of the impact of innovation, affordability, and branding. With its unique blends of Taiwanese tea, Thai milk tea, Aiyu jelly, Arabica coffee, and tropical juices, the brand has become a benchmark for the industry, inspiring many other milk tea brands to follow its lead. As a result of its strong brand image, milk Tea has established itself as one of the leading milk tea brands in Thailand and its popularity continues to grow globally.